MKTG 3313 - E-Marketing

3 Credit Hour(s)

E-marketing addresses how businesses use the Internet and other electronic technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm’s overall marketing strategy. This course will discuss e-commerce, effective websites, search engine results, advertising banners, and database marketing.

Prerequisite(s): MKTG 3113

Academic Catalog

Common Resources

Primary Contact Info

MKTG 3313 - E-Marketing