MKTG 3323 - Consumer Behavior

3 Credit Hour(s)

An integrative strategic marketing approach to consumer behavior analyzing the acquisition, consumption, and disposition of goods and services by consumers and organizations. Topics will include internal and external variables that influence buying decisions, buying processes, buyer-seller relationships, positioning and branding, information processing. Issues of ethics and global marketing are considered.

Prerequisite(s): MKTG 3113

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MKTG 3323 - Consumer Behavior