Social Media Marketing

Major Code: MSMM

The social media marketing micro-credential indicates competency and proficiency in the application of the essential elements of social marketing, including social media strategy, content marketing, and social media advertising.  Advanced training includes concepts and practical applications of sales management including supervision, control of sales divisions, sales planning, marketing research, motivation, and compensation of salespeople. The social marketing micro credential will be a benefit to those interested in careers in social media marketing, sales, and sales management.