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Sep 07, 2024
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ORGL 4443 - Markets and Stakeholders 3 Credit Hour(s)
This course introduces the student to the concept of markets and stakeholders. Essential components and course content will include: an overview of competitive markets, buyer behavior, development of new markets and products, marketing communication, distribution channels, pricing, and marketing mix strategies. It will include a discussion of external environmental factors and stakeholder analysis. Students will be able to evaluate market needs, select target markets, and develop an appropriate market mix.
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